Meet Madix Groundbaits
Since 1996, we combine passion for fishing with the production of high-quality groundbaits and bait, turning hobby into profession.
The main activity of the company is the production of groundbaits and fishing bait. Over the years, we have expanded our product range to meet the needs of every angler, using only high-quality raw materials. The precise proportions in the various recipes have been refined to achieve optimal effectiveness.
We tirelessly continue to seek ever newer and more effective solutions so that our products can be useful in every situation that arises during fishing.
Key Milestones in Our Development
1996
Foundation
Madix company was established as a small family business focused on the production of groundbaits and fishing bait.
1999
First team and larger facility
Expanding the team with the first employees and moving to a larger premises.
2003
First major clients
Some of the largest retailers in Bulgaria began distributing our products throughout the country.
2009
First clients outside Bulgaria
We started cooperation with a large Romanian company, producing part of our products under their brand.
2012
Market expansion
We entered several European countries with the Madix brand.
2014
Own factory
We purchased a former soft drink factory with an area of 900 sq.m. and after a short renovation we installed two production lines and started working there.
2018
New market expansion
We appeared at several European exhibitions and quickly found many new clients throughout Europe.
2022
Scale breakthrough
Some of the largest companies in Europe trusted us and we started producing for various brands in our factory. The volumes became large and the need for reorganization, a larger team and built-up area became urgent.
2023
Factory expansion
The need for built-up area forced us to expand the production area by another 400 sq.m and install 500 sq.m. of mobile halls for raw material storage.
Today
Established name in Europe
Today we are an established name in the fishing industry throughout Europe. We have clients from almost every EU country. We have established ourselves as a reliable partner in the production of private label products.
The Future
Looking ahead
We have always worked with a long-term perspective and have sought sustainable rather than rapid growth. After 30 years of accumulated experience from two generations managing the family business, we look ahead more confident than ever. Despite the dynamic times we live in, we at Madix are building the future of the company believing that integrity and professionalism will always be in fashion.
Our Principles
We maintain consistently high quality of our products through supplier selection and constant quality control at every stage of production.
We offer prices that are aligned with the economic situation and living standards without affecting the quality of the final products.
Over the years we have built an image as a fair partner who works to build long-term business relationships with our clients.
We provide free transport to every retail outlet in the country.